ONWUDEBE KINGDOM CHIGOZIE

Business Relationship Marketer

Port Harcourt, NG.

About

Highly motivated Business Relationship Marketer with over 7 years of progressive experience in driving sales, developing co-branded identities, and streamlining operations. Adept at leveraging statistical concepts and marketing knowledge to uncover hidden business insights, minimize operational costs, and maximize profit, consistently exceeding customer satisfaction and retention targets across diverse sectors including microfinance, telecom, finance, and government parastatals.

Work

Accion Microfinance Bank

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Account Officer

Port Harcourt, Rivers State, Nigeria

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Summary

Spearheaded customer retention initiatives and optimized loan approval processes to significantly improve sales and new customer acquisition for a microfinance institution.

Highlights

Developed and implemented a robust customer retention model, enhancing lifetime value analysis and strategic engagement for the business banking unit.

Designed and deployed a data-driven loan decision model, leveraging comprehensive customer characteristics and credit history to optimize loan disbursement, resulting in improved sales and successful new customer acquisition.

Global Concept Ltd

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Marketing Specialist

Port Harcourt, Rivers State, Nigeria

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Summary

Orchestrated and executed integrated digital marketing strategies, significantly boosting revenue and market penetration across key customer segments.

Highlights

Led the development and deployment of integrated digital marketing strategies, generating a verifiable revenue increase of up to 45% from top customers and final consumers.

Managed end-to-end marketing campaigns, including idea generation, agency liaison, product follow-up, and data-driven segmentation, optimizing market reach across various gas station outlets.

Sterling Bank

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Marketing Specialist

Port Harcourt, Rivers State, Nigeria

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Summary

Directed a team focused on strategic deposit mobilization and the successful promotion of diverse banking products.

Highlights

Spearheaded a dedicated team to drive significant deposit mobilization and expand the market penetration of non-collateral loans and various branded banking products.

Implemented targeted marketing initiatives that enhanced customer adoption and contributed to the bank's growth objectives within a competitive financial landscape.

Education

Federal University of Technology Owerri

Owerri, Imo State, Nigeria
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B. Tech. Statistics

Government Comprehensive Secondary School

Rivers State, Nigeria
West African Examination Council

State School IV Elele Town

Elele Town, Rivers State, Nigeria
First School Leaving Certificate

Awards

Independent Students Electoral Commission Chairman

Federal University of Technology Owerri

Chaired the Independent Students Electoral Commission, overseeing fair and transparent student elections.

Member, National Union of Rivers State Student FUTO Chapter

National Union of Rivers State Student FUTO Chapter

Actively participated as a member of the FUTO Chapter of the National Union of Rivers State Students, contributing to student welfare and community initiatives.

Languages

English

Skills

Communication

Written Communication, Verbal Communication, Presentation Skills.

Software & Tools

Microsoft Office Suite, Microsoft Word, Microsoft Excel, Google Analytics.

Core Competencies

Multitasking, Problem Solving, Strategic Planning, Business Development, Customer Relationship Management, Data Analysis, Market Research, Sales & Marketing Strategy, Product Management, Agency Management, Negotiation, Prospecting, Profiling, Financial Product Promotion, Customer Retention Modeling, Loan Decision Modeling, Market Segmentation.

References

Dr. P. W. Ihuah

Tel: 07039411451

Dr. Obi Wosi James

Tel: 08035366933